Guides

Plain answers to the questions founders ask about churn: how to see it coming from billing data, how to get warned before a cancellation, and what a risk score is.

• How to predict churn from Stripe dataThe seven things Stripe already records that predict a cancellation, and how to turn them into a daily list.
• How to get alerted before a Stripe customer cancelsThree ways to get a warning, from Stripe's own emails to a scored daily digest, and what each one catches.
• What is a churn risk score?A number that ranks which customers to call first. How one is built, what makes it trustworthy, and how to check it.
• Involuntary churn: the customers who never meant to leaveFailed cards and expiring cards cause a large share of SaaS churn. How to measure yours and catch it in time.